How much per 1,000 followers on Instagram?

Roughly $10–$30 per 1,000 followers on Instagram in 2026, so 10K followers earns about $100–$300 per post at base rates.

How much for 100K followers?

About $1,000–$3,000 per Instagram post, $500–$1,500 on TikTok, and $2,000–$5,000 on YouTube at average engagement.

Do bigger accounts earn less per follower?

Yes. Per-follower rates compress as you grow — mega accounts earn more total but less per 1,000 followers than engaged micro creators.

Influencer Rates Per 1,000 Followers (2026)

Updated September 2026 · 5 min read

You typed “how much per 1k followers” into Google because you want one number you can multiply. Fair enough — here it is, with the catch that actually matters.

The short answer

Instagram: $10–$30 per 1,000 followers
TikTok: $5–$15 per 1,000 followers
YouTube: $20–$50 per 1,000 subscribers

What that means at real sizes

Say you're sitting at 10K on Instagram. At $10–$30 per 1K, you're looking at $100–$300 a post before niche adjustments. Hit 100K with the same engagement and you're at $1,000–$3,000. The math is linear — your leverage isn't.

The short version: small accounts punch above their weight per follower because their audiences actually listen. A 10K creator with 7% engagement will routinely out-close a 100K account with 1% engagement, and smart brands know it. That's why nano rates look “high” per 1K — they're priced on trust, not reach.

The compression nobody warns you about

As you grow past 500K, your per-1K rate slides. A mega creator might earn $15K for a post that “should” cost $30K on linear math. Brands pay for incremental reach at that scale, and incremental reach gets cheaper. Don't anchor your 20K rate to a celebrity's rate card — you'll price yourself out of the deals you can actually win.

Run your own numbers

Multiply your followers by the range above, then adjust for your niche — or skip the mental math and use the Influencer Rate Calculator. It handles niche, engagement, and usage markups automatically.

How do platforms compare?

Per-1K is only half the story — a TikTok view and a YouTube view aren't priced the same. See Instagram vs TikTok vs YouTube rates for the platform-by-platform breakdown.

The bottom line

Memorize this: $10–$30 per 1K on Instagram, half that on TikTok, double on YouTube. Then adjust up for engagement and niche, and never quote without adding usage. That'll put you ahead of 90% of creators guessing in DMs.

Open Influencer Rate Calculator