New · built for the messy part

What is this brand deal really paying me?

Use the number after the brief, the edit, the revisions, and the tax set-aside. It is the rate that helps you decide whether to accept, counter, or walk.

Creator Deal Profit Calculator

A quote is not a paycheck. Add the invisible work and see what this deal is actually paying you per hour.

Brand quote ($)

Filming / production hours

Editing hours

Briefs, email & admin hours

Included revision rounds

Hours per revision round

Out-of-pocket costs ($)

Set-aside for tax (%)

Your target hourly rate ($)

The honest version of this deal

18.0 total hours · 2 revision rounds · 25% tax set aside

After expenses

$925

Tax set-aside

−$231

Real hourly pay

$39/hr

To hit $50/hr, this scope needs a minimum quote of $975. That gives you a clean number to use when the brand asks for “just one more thing.”

The short version

A $1,000 quote is not $1,000 of income. Subtract your direct costs, reserve tax, and divide what remains by every hour the job takes. If the result is below your floor, the problem is usually the scope, not your ambition.

Count the hours people forget

Most creators remember filming and editing, then quietly donate the rest. Include the creative brief, product setup, shot list, exports, captions, email, invoicing, revision rounds, and the time spent waiting for feedback. A simple job only looks simple from the outside.

How to use the result in a negotiation

If your real hourly rate is too low, do not only ask for a higher number. Offer a smaller scope: one revision instead of three, organic usage instead of paid ads, or a shorter exclusivity window. This keeps the conversation practical and gives the brand options.

Next move

Use the calculator to find your minimum quote, then open with a range above it. Your minimum is a private boundary, not the number you lead with.

Build a public rate range